Where We Come From

One of the questions we hear most is "what does Lot 54 stand for?" Simply put, Lot 54 is the name of a family cabin located in Sequoia National Park. A cabin may be just four walls, but to us it represents so much more than just an old dilapidated wood tent. To us, Lot 54 is the culmination of some of our earliest and grandest adventures. Memories of long hikes into the mountains, icy plunges into the lake, and motorcycle rides down unknown trails. Memories of praying there’s enough gas in the tank to get us back home, and memories of learning what it looks like to push the limit and embrace the unknown. These are the things we see when we look at our old cabin on Lot 54. The cabin is a testament to what we believe in as a brand. Built by hand in 1946, it has never seen a remodel or an update. Instead, it stands tall as a representation of quality. Lot 54 Goods is built around the belief that products should last, products should inspire, and products should look good doing it. We’re hell-bent on creating products that serve as a constant reminder to get out and explore– whether it be that new brewery up the street, or a long and winding trail with the tank already on reserve.